China cracks down on celebrity hype and fake click-through rates

0
© Reuters. 71st Cannes Film Festival© Reuters. 71st Cannes Film Festival

SHANGHAI (Reuters) – Chinese broadcasters and online entertainment sites should avoid celebrity hype and crack down on fake audience and click-through rates, state media quoted the National Radio and Television Administration as saying.

The edict comes after Beijing ordered A-list movie star Fan Bingbing to pay about 884 million yuan ($129 million) in taxes and fines, spurring widespread discussion on the moral health of China’s film industry.

Some programs overpaid celebrities, destroying industry order and leading teenagers into worshipping stars and money, Xinhua news agency said, citing the administration.

Radio and television stations, along with online audio-visual service providers, should scrap vulgar content, promote core socialist values and keep children away from entertainment and reality shows, it said.

The providers should also cut down on game shows, reality shows and singing contests that feature celebrities.

In a letter posted on her official account on the Twitter-like platform Weibo last month, Fan said she would overcome “all difficulties” to pay her penalties.

“I’m ashamed of my behaviour and I apologise here to everyone,” Fan wrote. “Every bit of my achievement is inseparable from the support of the state and the people. Without the good policies of the Communist Party and the state, without the love of the people, there is no Fan Bingbing.”

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.